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WTF is server-side conversion tracking?

WTF is server-side conversion tracking?

The largest digital ad sellers have encouraged advertisers to implement what they expect will allow them to continue conversion tracking as they know it in the future: server-side conversion tracking. But it’s not a complete solution. Here’s what it is and how it works.
The post WTF is server-side conversion tracking? appeared first on Digiday.
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Written by Kate Kaye

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