The prices of fruit increased by 11% this summer

August 24, 2010

After a sharp decline in 2009, futures prices have started to increase this summer. The consumer Rural Families who publishes his Observatory prices is a significant increase over one year reaching 11.1% for fruit and 5.5% for vegetables. According to the study published this morning in La Croix, the largest increases affect melon – whose price has soared almost 60% – nectarines and beans. This sharp increase can be explained by the vagaries of the weather. Rain and cold were weighed on crops and reduces the supply of commodities, pushing prices upward.

If prices in 2010 have fortunately not reached the heights of 2008 a kilo of apricots then cost 4.52 euros against 3.64 euros this summer, the repercussions of this increase was immediate in consumers who shun the inside scoop.The sale transaction conducted by the producer price MODEF, agricultural union, last week, confirms this aversion to price. Ten tons of vegetables were pulled in less than three hours.

"If we follow the recommendations of the World Health Organization to eat 400 grams of fruit and vegetables per day, said Damien Thierry president of Family Farm this morning on Europe 1 this corresponds to an additional budget of EUR 150 per year . Consider a cost of about EUR 1.04 per day.

The fruit flavor seen as weak

And note climbed even more quickly if you prefer organic products. For the first time the association was interested in this market and its findings are instructive. The organic fruit and vegetables are on average 70% more expensive than conventional products. Organic Nectarines even reach record levels.At 7.67 euros per kilo, they are 121% more expensive than others, and unaffordable for the majority of French families. A kilo of organic fruit returns on average to 5.54 euros against 3.29 euros. For vegetables the rate is 1.91 euros to 3.23 euros.

This increase is all the more regrettable that, in addition, product quality has diminished, notes another consumer association CLCV has also published a survey on the "fruit flavor". It shows a fairly average level of satisfaction of consumers if the melons are doing fairly well with 80% in favor, the other fruits have significantly less coast. Half of French respondents disdain, peaches and nectarines found little sugar.The fault this time to supermarkets that offer products and especially not mature enough stored under poor conditions, especially at temperatures too cold to allow for longer retention and reduce losses.

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