The challenge is to "transform the success of the DS3," said Frederic Banzet, the CEO of the brand. The small city chic, launched in March 2010, has already passed to 135,000 copies, which is "way above the targets set," he says. The brand has even encroached on the beds of the Mini, DS3 by selling 56,400 in the first nine months of the year in Europe, against 122,000 for the range of pocket BMW free online credit report.In addition, the DS4, launched in late May, recorded nearly 30,000 orders.

Particular victim of the price war in Europe, because manufacturing costs are higher than those of its rivals, who have relocated further to the east-PSA seeks to increase its profitability with higher-end models. The DS3 is sold as 1 500 to 2 000 euros more than C3, manufactured on the same platform.

Bet more difficult

But for the DS5, the bar is far higher. Citroën is legitimate because if the segment of small and compact cars, which account for most of its volume, is much less the case with that of larger cars, where the previous launch high-end, that of C6, ended in failure.

This announcement comes on the day of the arrival of the electric Kangoo ZE Renault 371 concessions across France.From 2014, the Renault plant in Flins will be responsible for producing a model developed by the diamond brand. The Kangoo ZE is itself made since the beginning of the month at Maubeuge. Full range of electric Renault will be produced in France and Spain. The issue is important for plants and employees French and Spanish. But also for the company, which spent 4 billion euros, with its partner Nissan on electric projects.

Today, the market remains small. Since last year, Peugeot-Citroen (PSA) sells Peugeot iOn and Citroën C-Zero electric, designed and produced by Japan's Mitsubishi. And less than 1000 copies have been registered by individuals since the beginning of the year.

The full team of the French version of the Huffington Post should be presented soon. Arianna Huffington, founder of the site and managing editor of AOL-Huffington Post media group, said on October 10 in the columns of the World want to "start small, with a team of eight people. We will increase the size when the site becomes profitable. "The editor like the rest of the team were now being recruited. The host of M6, Marc-Olivier Fogiel, was closely associated with the project.

The Huffington Post hopes to capitalize on the French hearing Post.fr, collaborative website of the World in financial difficulties. Result of an agreement between Le Monde, AOL Huffington Post Media Group and the New Independent Publishing, the holding company of Matthew Pigasse, the site work well in full for the presidential election. The popularity of Anne Sinclair, remained intact despite the affair that has reduced her husband could help boost future audience of the site.

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Fred and Farid are a pleasure to see. Proud owners of brand new premises in the ninth arrondissement of Paris, the duo is pleased advertising. Happy with his jokes, the generation of Digital Natives on which he intends to bury the lines of how pubar Séguéla.

At 40 years old, Fred and Farid are out of the woods: 200 employees, 40 marks, trophies crowning international campaigns lined up in the office they share. For those two did not leave.Like all of their employees is in open space, they share the same desk, in the same office.

Unshaven, a bit thugs around the edges, they like to do the evil spirit on the back of their sister Mercedes Erra, aimed valves, practice self-mockery and derision, claiming an instinctive diversity in the composition of workforce the agency and distrust of the original CV too low fee payday loans.

Fred & Farid met at the end of the previous century and could not framed in the beginning. The video shows them at home, the fact of advertising fame, the happy path. It robbed in the lobby of the new building, which they own, they have plastered their motto: "If one day you give up, we cut the head."Another way of saying that despite the years, it all starts today.

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Not only almost all the members of the Board has never published anything on their respective accounts, but even better, Eric Schmidt, Google's executive chairman, has not even seen fit to open an account! Yet he had recognized in June, its social responsibility in the corner of the Web missed by the group of Mountain View. Obviously, if the realization has occurred, it has not seen fit to invest personally in the newly created social network.As for Google founders Larry Page and Sergey Brin, one would expect them to lead by example. But with a total of twenty-three publications between them at the beginning of October, they do not shine by their reactivity.

The essential personal use leaders

When you know that Google + is considered by its leaders as critical to the future of the company, it is startling how. If Google executives are not even interested in using their own social network, how can they think that people will be tempted to turn?

Like the work of Mark Zuckerberg on his Facebook page or the number of daily tweets Dick Costolo, current CEO of Twitter, the personal use of the leaders of their computer tool is indispensable. A fortiori the case of a new service.It is also the best way to test his tool and consequently, to anticipate possible changes in the future.

As Michael enjoyed in his article, users are perhaps not to expect an extensive use of Google + by its leaders but regular use, if not casual, is a minimum.

The message seems to have been heard by the leadership of the group because in the hours that followed the publication of the article, no less than three vice-presidents have been active on Google +. Even Larry Page made a comeback yesterday in the morning.

Thus, the committee based in London estimated that some institutions have had to record greater losses on their Greek bonds with the release of their latest results. According to British newspaper, institutions BNP Paribas and CNP Assurances are directly in line of sight, even if the IASB does not cite any group by name. The two institutions have in fact spent 21% discounts on Greek assets.But the IASB believes that the discount demanded by the market is well above that figure. As such, other institutions such as Royal Bank of Scotland were more cautious in applying the devaluation of around 50%.

But BNP Paribas against attack. A spokesman for the bank said in effect that the establishment has "provisioned exposure to Greece in full agreement with its auditors and the competent authorities in accordance with the plan adopted by the EU July 21." In late July, it is the financial institution IFF (Institute of International Finance) who estimated 21% of the discount amount of all debt instruments Greek. And at the time of publication of its results in early August, the French bank said it had provisioned 534 million euros to compensate for lost value of its Greek bonds involved in the transaction exchange decided on July 21.Other obligations in its portfolio – with a maturity beyond 2020 – are in his view not be written down to current market prices no teletrek payday advance. Logically, if one assumes that the plan will go Greek and Athens would pay its creditors as expected.

"Unfair to question BNP and CNP Assurances'

Sebastian Bartholomew, head of credit analysis of Louis Capital Markets, believes that there is an "unfair to question BNP Paribas and CNP Assurances these institutions because these institutions have followed the discount offered as part of the exchange Greek bond debt to the image of a large number of European institutions "While recognizing that" in light of current market conditions, further write-downs are to be expected. " A reassessment of asset impairments require banks to provision more.

In exchange, the spectrum of the new impairment has little impact: BNP Paribas advance of 1.2% and 0.2% CNP against an increase of 0.8% for the CAC 40. Already yesterday, the fear mongering of Christine Lagarde had not weighed on values. Executive Director of the IMF called for "urgent re-capitalization of European banks." European regulators were quick to react to reassure the markets and reaffirm that the banks do not need to move up a gear to recapitalize. Laurence Parisot, the president of MEDEF has even described the remarks of the former tenant of Bercy as "incomprehensible". More moderate, the president of the French Financial Markets Authority (AMF), Jean-Pierre Jouyet, said that "a number of European banks to be recapitalized," but "not the most important."

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Important point of this agreement in principle: the amount of the increase will allow the U.S. to respect the new ceiling and be able to borrow until 2013, after the presidential elections.What Barack Obama was anxious to avoid having to reopen the thorny issue next year, during an election campaign.

A first submission to a vote expected in the day

However, the plan still has some gray areas. Few details have yet filtered on additional measures to reduce the U.S. deficit. According to a U.S. official, the agreement provides for an initial cost reduction of 1.000 billion. A special commission bipartisan Congress will then be responsible for finding (before Thanksgiving or the end of November) of additional spending cuts of 1 payday loan online.5 trillion dollars. In addition, the plan would not include any tax increases in any form, which may go wrong on the left of the Democratic Party.In the event no agreement on budget cuts intervene further, a binding mechanism would be in place, automatically imposing a number of cuts, including the defense and the Medicare health program for the elderly.

A senior White House nevertheless said that Social Security and Medicare, the health program for the elderly, would not be affected by these cuts automatically. This is also particularly at this point that the negotiations had stalled in recent days.

If the announcement of the agreement has given the air in the financial markets, particularly the Asian markets, still needs to be valid by the Congress voting this agreement in principle. Again, the timing is still tight. To avoid any permanent non-payment, the agreement must be approved before midnight Tuesday (Wednesday 16 hours in Paris).The common ground found by the two parties should be submitted to a vote of both houses of Congress on Monday.

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Yesterday, the CAC 40 index closed below 3800 points, troubled by debt problems in the United States. One week before the deadline, Congress remains divided despite the new call for compromise of President Barack Obama urged the Republicans to act to prevent default after August 2, including the economic consequences could be severe.

Republicans and Democrats offer two different plans. On the one hand, the Republican chairman of the House of Representatives, John Boehner, insisted on Tuesday his plan, a "reasonable approach" he said to avoid default.On the other, the head of the Democratic majority in the Senate, Harry Reid, defended his rival project. "The Senate plan is the only real compromise that we have in Congress today, and it's best chance to avoid an economic crisis in a week," he said.

The new director of the International Monetary Fund has also called on Washington to "find a real solution." She also asked the Europeans to apply "quickly" the plan against the debt crisis.

The dollar is still worth

Since then, global markets are nervous. In Asia this morning, the issue of U.S. debt was back the Nikkei. Wall Street closed down yesterday for the second straight session."While remaining confident, we also understand that there is some anxiety as we push things until the last minute," lamented the spokesman of the Presidency, Jay Carney.

On the currency side, the dollar is still abused. The euro rises from 0.13% to 1.4523 dollar. Oil is not his direction, the barrel of "light sweet crude" for delivery in August the amount of 34 cents to 99.25 dollars and that of Brent North Sea crude for September delivery taking 17 cents to 118.45 dollars.

In this gloomy atmosphere, operators keep an eye on the indicators of the day. United States, orders for durable goods and the weekly crude inventories will attract the attention early in the afternoon. The Fed's Beige Book will also be an important appointment (20 hours in Paris). The unemployment figures for June in France fall after-hours trading (6:00 p.m.).

Values ​​to follow

PSA: -6.51% to 27.58 euros (largest decrease in the ACC)

Net income in the first half rose 18.5% to 806 million euros and sales of 9.7% to 31.1 billion euros.The negative impact of the earthquake in Japan and the rising cost of raw materials led him to a little more cautious for the full year.

Nexans: -4.07% to 63.09 euros

The group reported a loss in the first half of 151 million euros, and announced a provision of 200 million euros for the European survey.

Atos: 4.05% to 38.80 euros

The French IT services company said Wednesday net profit in the first half of 2011 up 66% year on year to 100 million euros, and welcomed the 11% growth in its operating margin in a statement.

AreclorMittal: 2.37% to 22.70 euros (largest increase in the ACC)

The world of steel recorded a 10% drop in net profit in the second quarter, but has been as expected a further improvement in profitability, according to a statement released Wednesday.

LVMH: 0.23% to 130.30 euros

The group saw sales increase by 13% in first half operating performance and increase by 22%, driven by demand for luxury goods that do not weaken despite the uncertainties surrounding the global growth.

Vinci: 0.92% to 40.97 euros

The group announced Tuesday a record order book and robust business in the first half, making it possible to confirm its growth target of more than 5% of sales in 2011.

Euler Hermes: 2.75% to 61.64 euros

The credit insurer said Tuesday it hoped to reach at least 320 million euros in net income in 2011, an increase of almost 10% compared to 2010 despite continued pressure on prices and the lack visibility of the markets.

M6: 0.83% to 15.88 euros

The group is expected to improve its diversification activities in the second half after a difficult first half of the year, told Reuters on Tuesday Jérôme Lefebure, its chief financial officer.

Safran: 0.51% to 28.56 euros

The group finally completed the acquisition of specialist U.S. facial recognition software L-1 Identity Solutions after hiring a former head of a major U.S. intelligence to overcome any concern related to safety.

Sopra: -0,56,25 euros

The group confirmed on Tuesday its forecast for organic growth in sales in 2011 and anticipates an improvement in operating margin in the first half.

Spir communiction: -2.18% to 38.54 euros

The group engaged in a difficult transformation plan, announced Tuesday he was still a net operating profit in 2011 despite a drop in this indicator during the first half of the year.

Icade confirms its objectives

Next Radio TV: -0.74% to 13.49 euros

The group reported Tuesday a sharp increase in its financial results for the first half, boosted by the increase in hearings RMC and BFM TV background current density.

Icade: -0.62% to 82.80 euros

The group confirmed its targets for 2011 and Tuesday 2012 after reporting strong growth in its interim results, bolstered by improved margins from its Development division and reducing its cost structure.

Compagnie des Alpes: -0.27% to 22.12 euros

The group reported Tuesday a decline in sales on a comparable basis as part of its third quarter, related to a decline in activities of skiing due to an unfavorable timing of the Easter holidays and a deterioration in the snow.

After market, Valeo, Thales, Ipsos and FDR will publish their first-half results. Air France-KLM, Vallourec, Areva, Altran, Mr Bricolage, Rexel, Gecina Nexity and reveal their results and revenues for the second quarter.

It is true that the pyramidal organization sponsors tickets with different specific and visibility – enables sponsors to enjoy the varied biggest cycling race in the world. To be included in the club of four key partners alongside LCL, Vittel, Carrefour or Skoda, with arrangements for wider visibility and exclusivity of the brand associated with the Tour, it takes 3.5 to 5,000,000 of euros per year.

For their part the official partners (ten in total) as Antargaz, Orange, Festina, AG2R La Mondiale, Brandt or the PMU (the green jersey sponsor) must raise between 600,000 and one million euros. For that amount, they have a pavilion at the Village, a place in the publicity caravan and a right of communication associated with the Tour. Finally, the 17 official suppliers, engaged for three years, such as the ever-present Cochonou (14 years on the run), Nesquik, Sodexo, Etap Hotel and Haribo, capitalizing heavily on trade marketing operations, but are not associated with the sports section. Average amount of investment: between 300 and 500,000 euros.

Not to mention the octogenarian Caravan advertising that drives the pre-race with 160 vehicles and thirty brands that are paying 37,000 euros for the right to four vehicles (6300 euros per additional vehicle) and distribute the artists receive "goodies" . In anticipation of its 40 year history, has completely revamped its Cochonou device caravan and bobs will distribute 100,000 collectors, 400,000 sachets sausage, or 5000 bags. "Since our arrival in this race, we settled in aided awareness 95%.As for our market share by volume, it increases by 1.5 points during the competition each summer to 12%, "said Schneider Laétitia, Brand Manager for Cochonou.

Proof if any of the enthusiasm for marketing the event, we already know a new partner of the Tour in 2012: Le Coq Sportif, which will become the new supplier of ASO, some 60 years after a first experience!

New technologies invite themselves

Like likes to remember year after year Yvon Breton, No. 1 group collective foresight AG2R La Mondiale, signing 15-year presence in the bicycle, via a team (9 million budget) and a partnership with ASO, "what is the event that can give his name to a team that generates advertising equivalent of several million euros?" In 2010, they corresponded to 90.5 million purchase of space or a new level, against 63 million euros in 2009. "We remain on the bike because it can continue to install the brand," he insists.Traveling agency that the group installed on each step also enables it to host more than 40,000 people during the three weeks of the competition and also to distribute the number of "goodies".

The media is probably the maximum calculation made by Alcatel One Touch, a newcomer to the team of partners ASO, which is the first investment in sports sponsorship. "We have a public position and the Tour is the premier event that allows us to reach out to families, much more available at this time of year as a vacation," says Ludovic Leray, head of sponsorship. For his debut in the sport, the distributor of mobile phones and Internet products will be visible via TV the appearance of its logo during the "course info" for the steps.It will also be the first partner to the general public to support the publicity caravan of the inside line, thanks to its smart phones and using Facebook and Twitter. Alcatel One Touch will also benefit from the device and expects to receive 550 hospitality guests during the Tour.

The passion is the same side of town who dream of one day hosting the festival of cycling. London did not hesitate to pay 10 million euros for the Tour in 2007, bringing together more than one million spectators along the Thames. The budget for a city of Grand departure starts at 2 million euros and may actually exceed the threshold of 10 million. Fortunately, the bill is more reasonable for the typical stages: 90,000 euros for an arrival city, 60,000 euros for a departure city or 150,000 euros for the candidates to the city of rest.Result: ASO boasts more than 200 cities bidding to host the next edition of the Tour. What up years of the race tracks.

The ASO model is it infinitely expandable? "One wonders how the public finds it among the many brands partner on the Tour. Too many companies these may influence the visibility futures, "warns Marc Mazodier, research professor in marketing at the ISG business school. Specialist ambush marketing (ie the "ambush marketing"), he stresses the need for brands to differentiate themselves from each other by a real working partnerships activation.

The reorganization of the sector should be closed by the end of June It is part of a directive to strengthen the operational control of the rare earths, whose development too fast causes the proliferation of wild mines.These are considered polluting to the environment and responsible for too much transparency of prices.

Soon a stock of rare earths

This lack of transparency on prices is systematically raised by trading partners of China. In addition to the household sector, the government has mandated Baotou Iron and Steel to establish the first exchange of the rare earths should "assist in the creation of a unified mechanism of pricing," said Zhang Anwen, the Deputy Secretary General of the Association of Chinese rare earth industry. It will be located in the territory of Baotou and will have a capital of nearly $ 15 million. It should become operational within the next six months.Futures contracts will be excluded, however, prevents the government freecreditscore.

To drive the stock market and support Chinese companies in their negotiations with foreign sellers, a particular association will be created on the model of the producers of iron and steel.

Hardening of the quota policy

No question, therefore, for China, lost its influence. In this sense, the country continues its policy of tightening of export quotas. They have already fallen by 72% between the second quarters of 2009 and 2010. And last December, they still fell by 35% in the first half of 2011. In late May, Beijing announced that the alloys containing at least 10% by weight of rare metals would now fall within the export quotas.Faced with increasingly strong protests from Japan, the United States and Germany, especially, the Chinese government explained that this decision was to fight against "the serious destruction of the environment from mining and processing rare earth, which is a nonrenewable resource. "

By quotas, China feeds a price increase for this group of 17 mineral elements necessary for the manufacture of many high-tech products, from iPods to wind through the batteries for electric vehicles. The country, however, does about 36% of known reserves of these substances, a free rein because the high cost of extraction of these metals has pushed competitors out of the market.

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