New Frontiers will straighten Corsair
March 24, 2010
Corsair does not escape the reform movement of the airlines. Air France, Lufthansa and British Airways have already announced in recent months cost reductions to cope with the crisis and low-cost companies, which resulted in social unrest. Next week, Corsair, the charter company Nouvelles Frontieres group, will turn into the heart of the matter.
Discretion
For now, the leadership group is very discreet on the measures to be announced March 31 during a works council. Employees expect them to profound changes in the fleet. These lead to both a strategic redeployment of the company and announced a plan for downsizing. Corsair now has eight aircraft, six Boeing 747 and two Airbus A 330.The company expected to acquire more Airbus A 330, less ability to replace its Boeing.
Changing business model
Fundamental change in fleet structure foreshadows a change of economic model. Corsair gradually abandon the charter flights to become a "scheduled airline" serving the Caribbean and Reunion. Suddenly, the ultra-competing to Canada (Montreal, Toronto, Quebec) and USA (Miami and Vancouver) should be examined closely. This reduction in wing accompanied by downsizing, whose scale has not yet filtered.Corsair employs 1 500 workers.
Interviewed by Le Figaro, Jean-Marc Siano, Chief Executive of New Frontiers, refuses any posting and simply mention a "plan of organization to address three issues: the Corsair competitiveness, quality of service and the company network.
Crises Caribbean and Madagascan
The company has been particularly rough ride last year with the Caribbean and Madagascan crisis and falling crude prices which it did not gain fast cash now . Corsair had indeed contracted blankets fuels based on crude prices high. As a result, the airline accounted for 24 of the 37 million pounds of losses to New Frontiers last year.In a letter sent March 16 to employees of Corsair, Jean-Marc Siano said that the company "has retained a strategic plan and operating model intrinsically deficient." The goal is a "quick return to profitability." "We should indeed invent and implement a company commercially compelling for its customers, structurally competitive with its competitors and sustainably profitable for its shareholders," adds in his letter Jean-Marc Siano.
Expand Internet sales
The skipper was now a priority Corsair. Arrived at the head of the group four years ago, it has so far led for three years a major reform activities "tourism" in New Frontiers. He urged the intensification of the branch network, increased from 205 to 285 shops in three years, and the development of ticket sales on the Internet.They should increase from 12% today to 20% next year. A voluntary separation scheme conducted in 2008 also allowed the group to make gains in competitiveness.
Nouvelles Frontieres has redefined its offer and fired its prices down to meet the needs of a customer who has more choices thanks to the Internet and price comparison. "The results are encouraging, since our backlog in the summer of 2010 is up 15%, said Jean-Marc Siano. New Frontiers is ready to accompany the resumption of its sector. "
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