Fred and Farid are a pleasure to see. Proud owners of brand new premises in the ninth arrondissement of Paris, the duo is pleased advertising. Happy with his jokes, the generation of Digital Natives on which he intends to bury the lines of how pubar Séguéla.

At 40 years old, Fred and Farid are out of the woods: 200 employees, 40 marks, trophies crowning international campaigns lined up in the office they share. For those two did not leave.Like all of their employees is in open space, they share the same desk, in the same office.

Unshaven, a bit thugs around the edges, they like to do the evil spirit on the back of their sister Mercedes Erra, aimed valves, practice self-mockery and derision, claiming an instinctive diversity in the composition of workforce the agency and distrust of the original CV too low fee payday loans.

Fred & Farid met at the end of the previous century and could not framed in the beginning. The video shows them at home, the fact of advertising fame, the happy path. It robbed in the lobby of the new building, which they own, they have plastered their motto: "If one day you give up, we cut the head."Another way of saying that despite the years, it all starts today.

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While U.S. sites already rustle costume ideas "Steve Jobs" to celebrate Halloween at the end of the month, fans use the black sweater to make a new homage to their icon. Over a thousand people were thus included in the "Black Turtleneck Friday."Organized on Facebook, the event encouraged to wear during the day Friday, 14 October 1 black turtleneck sweater in the style of Steve Jobs.

St Croix sweaters out of stock

A registered acclaimed by Steve Jobs did not hesitate to use the windfall: St Croix Collections site TMZ said that sales of his black turtleneck sweaters have "increased by almost 100%" the day after death the co-founder of Apple. According to the leader of Knitcraft, parent company of St. Croix, quoted by the Washington Post, Steve Jobs bought two dozen of these sweaters every year. Today, a victim of its success, the article, which is worth 175 dollars, even out of stock depending on the brand, which states that it accepts commands. The site of St Croix has pushed its home page for the occasion: a tribute to the co-founder of Apple, the brand announced that it pays 20 dollars to the fight against cancer for each sweater purchased.And states that it is even considering erecting a memorial to the former head of the Apple brand.

Steve Jobs was, however, another favorite brand, remained more discreet: Issey Miyake. This is indeed the creator of Japan that the CEO was asked to create a uniform for employees of Apple. In an official biography to be published at the end of the month, Steve Jobs tells that the idea came to him by visiting the Sony factory in Japan. Seduced by this unique garment that bound them employees of the firm, made to the American one hundred black shirts at Issey Miyake. But conflicts with the unanimous rejection of his entourage when he arrives in the United States. Do not worry, Steve Jobs will then adopt for himself the uniform, simple but effective way to make a characteristic gait.Just reward: it is now the single items are presented on the front stalls.

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The whole problem is whether the profit warning could be the first of a series in the CAC 40. Companies are affected by the stock market crisis of the summer. Order books deflate. At the same time, companies have made great efforts to optimize their costs. A new lower spending takes time. For their part, financial analysts are slow to revise their forecasts.

The companies involved in these kinds of concerns are primarily industrial and cyclical stocks. Eramet had also warned that its prospects were less favorable in the second half. The work of specialist nickel and manganese drop 57% since January 1 cash advances pay day loan.

Despite a more difficult context, ArcelorMittal has maintained its forecast. But investors are very cautious since the title is down 52% since the beginning of the year.

Financial analysts continue to anticipate an increase of about 6% of profits in 2012 for CAC 40 companies. They may be forced to correct the optimistic estimate.

U.S. companies will give indications

Investors could have their questions answered with the wave of quarterly results expected in the United States. open the show on October 11.The specialist for aluminum had anticipated a sharp rise in net profit in 2011. This optimistic forecast could be questioned. Each variation of 100 dollars per tonne of aluminum has an impact of $ 200 million of annual net income. Now, three months, a tonne of aluminum has declined by more than 300 dollars.

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"Valuing WebOS"

Meg Whitman. Photo credits: © Mario Anzuoni / Reuters / Reuters

In every European bank, customers benefit because in case of bankruptcy of a guarantee on their deposits: checking account, savings plans, deposit accounts, or bank books (excluding Livret A, guaranteed by the state).But it is capped at 100,000 euros per person.

In France, it is provided by the Guarantee Fund deposits, which now has … two billion euros. Obviously too small a sum to compensate customers of a major bank. "The fund is one of the best capitalized in Europe. And he may at any time raise additional capital or borrow from banks, "says Thierry Dissaux, CEO of the Guarantee Fund deposits. In practice, its mission is primarily to avoid the worst, by participating in the rescue of troubled institutions before it is too late.

Life insurance affected?

And it is ultimately the more reassuring for the French: none imagine that the state gives up a large bank. The debate, which opened this weekend on the assumption of a partial nationalization in point.Some investors wonder, them, especially the fate of their contract of life insurance. Although insurers claim to have little Greek bonds, a default of Athens served diminish returns to investors. Yields as affected by the collapse of the Exchange.

Insurers also hold, in proportions much larger government borrowing Italian or Spanish. If concerned about this exposure to sovereign debt, and disappointed by the declining returns of their investment favorite, the French withdrew their money en masse, insurers could be forced to sell their assets at the worst time. "We're not there. Withdrawals from the contracts increases for two years, partly because the holders of life insurance age and draw on their savings to finance their retirement, "said Chistophe Eberle, President Optimind, actuarial consulting firm.But insurers still manage the risk. "In 2008, the drying up of liquidity in the markets had led to withdrawals from the contracts. In our funds in euros, so we decided to keep cash in the interests served by our bond portfolios, to be ready to face any withdrawals, "says Sonia Fendler, General Heritage.

These loans, called "subprime" are the cause of the bursting of the real estate bubble in late 2008.Institutions making home loans had significantly eased lending standards to attract new customers and sell homes they had no way to pay, betting on a continued increase in the property market.

On Wall Street, investors are taking this threat seriously and regulatory sell bank stocks. Within minutes of opening the U.S. market, Bank of America unscrews to 8.04%, Goldman Sachs was down 4.69% and 4.13% JPMorgan loses. What stopping the benchmark index of Wall Street, the Dow Jones, which bends to its 2% share.

The controller evaluates the losses to $ 30 billion

The federal agency estimates that Fannie Mae and Freddie Mac, the two experts in the refinancing of mortgages in the U.S., lost more than $ 30 billion following contracts with the banks at issue.These losses were largely funded by U.S. taxpayers, since Fannie Mae and Freddie Mac were placed under the bridge public guardianship in the lap of the Federal Housing Finance Agency. And since the two institutions have gone to the bosom of the state, the government has already put $ 141 billion to the pot.

The agency intends to require banks to pay for all losses related to subprime securitization of famous and not rotten to repurchase the securities held by Fannie Mae and Freddie Mac, whose value has literally dropped. The New York Times explains that these prosecutions are now the FHFA as a requirement would come into play Wednesday, the third anniversary of the passage of Freddie Mac and Fannie Mae in the lap of public authorities.

The federal agency is not alone in seeking to charge the banks.Many investors are angry proceedings against the banks. The AIG claims it $ 10 billion to Bank of America. The U.S. bank has already committed to spend $ 8.5 billion to compensate investors who lost big at the height of the crisis because of its risky financial products they sold. In addition, Goldman Sachs could be fined for his involvement in the scandal of foreclosures irregular.

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In a letter dated April 3, 17 days after the adoption by the UN resolution on aid to the insurgents, the rebels have promised to give Libya 35% of crude oil produced by the country to the French "in exchange support total and permanent "in the National Transitional Council (CNT), the authority created by the Libyan rebels. In 2010, France was the second buyer of Libyan oil after Italy, with over 15% of its black gold imported from Tripoli.

France and the United Kingdom, the big winners if the agreement as such was not known, the CNT has not hidden that the priority for reconstruction and the allocation of oil contracts would be given to countries supported the revolt. The leader of the National Transition Council, Abdeljalil Moustapha, said recently that states would be rewarded "according to support" given to the insurgents cash advance loan. Preferential treatment in size since Libya has the largest oil reserves in Africa with 44 billion barrels.

Thus, in the economic battle ahead, both should be big winners France and the UK. The two countries are indeed on the initiative of UN resolution 1973 which allowed the use of force against the forces of Gaddafi.

Total could thus play a significant role in the restart of oil production in Libya.Since the beginning of conflict, the production has literally fallen: although it represented nearly 95% of state revenues, it would be almost zero. For its part, BP has had to suspend its projects in the country earlier this year, said he wanted to resume his explorations. The Italian group Eni, however, should continue to be very active in the field. The main foreign oil producer in Libya under Gaddafi has already released an assistance of 350 million euros for the reconstruction Jamahiriya.

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Thus, the committee based in London estimated that some institutions have had to record greater losses on their Greek bonds with the release of their latest results. According to British newspaper, institutions BNP Paribas and CNP Assurances are directly in line of sight, even if the IASB does not cite any group by name. The two institutions have in fact spent 21% discounts on Greek assets.But the IASB believes that the discount demanded by the market is well above that figure. As such, other institutions such as Royal Bank of Scotland were more cautious in applying the devaluation of around 50%.

But BNP Paribas against attack. A spokesman for the bank said in effect that the establishment has "provisioned exposure to Greece in full agreement with its auditors and the competent authorities in accordance with the plan adopted by the EU July 21." In late July, it is the financial institution IFF (Institute of International Finance) who estimated 21% of the discount amount of all debt instruments Greek. And at the time of publication of its results in early August, the French bank said it had provisioned 534 million euros to compensate for lost value of its Greek bonds involved in the transaction exchange decided on July 21.Other obligations in its portfolio – with a maturity beyond 2020 – are in his view not be written down to current market prices no teletrek payday advance. Logically, if one assumes that the plan will go Greek and Athens would pay its creditors as expected.

"Unfair to question BNP and CNP Assurances'

Sebastian Bartholomew, head of credit analysis of Louis Capital Markets, believes that there is an "unfair to question BNP Paribas and CNP Assurances these institutions because these institutions have followed the discount offered as part of the exchange Greek bond debt to the image of a large number of European institutions "While recognizing that" in light of current market conditions, further write-downs are to be expected. " A reassessment of asset impairments require banks to provision more.

In exchange, the spectrum of the new impairment has little impact: BNP Paribas advance of 1.2% and 0.2% CNP against an increase of 0.8% for the CAC 40. Already yesterday, the fear mongering of Christine Lagarde had not weighed on values. Executive Director of the IMF called for "urgent re-capitalization of European banks." European regulators were quick to react to reassure the markets and reaffirm that the banks do not need to move up a gear to recapitalize. Laurence Parisot, the president of MEDEF has even described the remarks of the former tenant of Bercy as "incomprehensible". More moderate, the president of the French Financial Markets Authority (AMF), Jean-Pierre Jouyet, said that "a number of European banks to be recapitalized," but "not the most important."

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The Fed chairman did not actually expressed new decisions to boost growth, starting with a new program of quantitative easing. However, he announced that the Fed would meet two days in September, instead of originally planned to study, among other things, instruments designed to bring a new economic stimulus money.Ben Bernanke promised that his institution will "do its utmost" to ensure growth and price stability.

"It is clear that the recovery after the crisis was much less robust than we had hoped," he said in a speech he was to deliver at the annual meetings of the Fed's Jackson Hole ( Wyoming). But Ben Bernanke affirms that an 'the foundation of growth "were still there in the U.S., despite the persistence of" risks "facing the economy.

Concerning the debt crisis in the eurozone, "I trust," he said, convinced that the Europeans will do what it takes to get by.

In Europe, the indices also penetrate: The CAC 40 yields 2.30%, the Dax in Frankfurt loose 3% and the FTSE 100 in London 2.13%. Yesterday Wall Street had already ended down sharply in anticipation of disappointing announcements from Ben Bernanke.This morning too, the seats were won by Asian nervousness.

GDP revised down

Before the appointment of Jackson Hole, investors were aware of the second estimate of gross domestic product (GDP) for the second quarter. During this period, U.S. GDP grew by 1% annual rate over the previous three months, said the Commerce Department, revising and down 0.3 points his first estimate of growth in the spring published in late July. Analysts had forecast a less pronounced rate revision, to 1.1%, according to their median forecast no teletrack payday loans.

As for currencies, the euro lost some ground against the dollar after the speech of Ben Bernanke. Around 16:30, the European currency was worth 1.4359 dollars against 1.4441 to 15 hours.As for the oil markets, I Brent North Sea for October delivery was trading at 110.25 dollars on the Intercontinental Exchange (ICE) in London, down 37 cents, while in electronic trading on the New York Mercantile Exchange, a barrel of "light sweet crude" (WTI) for the same maturity lost 35 cents to 84.95 dollars.

Values ​​of the day

On the corporate side, Madison Square Garden (-3.37% to 21.98 dollars), Frontline (-4.17% to 6.21 dollars) and Royal Bank of Canada (-4.53% to 48.95 dollars ) must be published.

Tiffany (5.61% to 66.65 dollars) reported Friday a profit of 69 cents per share in the second quarter, while the consensus gave 70 cents. Sales came out at 872.7 million (consensus: 786 million). The jeweler raised its guidance range for the BPA 2011, it now expects between 3.65 and 3.75 dollars.(Consensus: 3.56 dollars per share).

HollyFrontier (0.95% to 66.63 dollars) has reported a dividend increase of 17% to 8.75 cents. MTS Systems (-1.09% to 34.55 dollars) also announced a 25% increase in its quarterly dividend.

Pandora Internet Radio (-2.50% to 8.20 dollars) which made its IPO in June, on Thursday posted a net loss of $ 3.18 million in the second quarter of its fiscal year offset, and sales more than doubled, exceeding analysts' expectations.

Krispy Kreme Doughnuts (3.46% to 8.11 dollars) has reported a quarterly profit of $ 8.8 million or 12 cents per share against 2.2 million a year earlier.Sales jumped 11% to $ 97.9 million.

Boeing (-0.72% to 60.66 dollars): 787 Dreamliner, its new aircraft, for which more than 800 orders have already been registered, received Friday certification authorities in the U.S. civil aviation. The first deliveries of the aircraft, the Japanese company promised to All Nippon Airways, lagging about three years, due mainly to disruptions in the supply chain components.

The only macroeconomic indicator on the agenda on Tuesday, however, was likely to reinforce fears of the market: sales of new housing in the United States have in fact declined by 0.7% in July, following declines of 2 9% in June, according to the Commerce Department. On an annual basis, the sales trend to 298,000 units (300,000 in June after), while analysts on average had forecast 310,000. If other indicators will be announced in the coming days, investor caution, but market volatility, however, should remain in force throughout the week until Friday.

That day, in fact, speak the chairman of the Federal Reserve, Ben Bernanke.Speculation is rife, some still hoping that it will decide a third monetary easing to support the U.S. economy. Will also be unveiled for the second estimate of U.S. GDP for the second quarter.

Banks and investment funds turbulent agitated

Oil markets, a barrel of "light sweet crude" for delivery in October closed up 1.02 dollars to 85.44 dollars in New York. As for gold, it never ceases to reach new records: the precious metal has reached this morning for the first time in its history to 1900 dollars.

As for values, the securities of the banking sector managed to recover. Monday, banks have suffered a lot and have weighed most heavily on the Dow. On Tuesday, Bank of America finally finished down 1.87% to 6.30 dollars.The bank, however, lost up to 6% to 6.01 dollars after losing 7.9% Wednesday on rumors of capital increases.

UBS gained 5.23% to 13.64 dollars, while Goldman Sachs ahead of 0.33% to 106.86 dollars, a government source who reported that the bank had hired Reid Weingarten, a lawyer of reputation, that markets see as the harbinger of a tough legal battle over the role of the bank in the financial crisis of 2008-2009.

News is expanded on the side of investment funds. The fund Cerberus and its partner Chatham Lodging Trust and have informed the United States real estate company Innkeepers Trust (Marriott franchise) they did not buy the walls of 64 of its hotels in the United States.The transaction, amounting to $ 1.1 billion, was announced in May.

The investment fund Jana Partners in New York and the pension fund Ontario Teachers Pension Plan, shareholders of the publisher McGraw-Hill (4.45% to 38.69 dollars), for their part stated the recommended separation group's activities. The two investors, who had announced in early August have acquired a total of 5.2% of the capital, advocated in a paper presented to the authority of the U.S. equity markets (SEC) that the group split its divisions Education, Information and Media and stock index Standard & Poor's.

Finally, on the front of mergers over the world stock markets, the Committee on Foreign Investment in the United States (CFIUS) approved on Tuesday the merger of NYSE Euronext (5.17% to 26.23 dollars) and Deutsche Börse (-0.67% to 56.52 dollars) that should give birth to the first global exchange operator.